New flavors means new invested campaign to Katinat. With this campaign, Katinat aims to achieve the quality of tea leaf through photos, while the happiness of customers enjoying their tea also a highlight though lifestyle photos.
We use dark mood, tea tone with vivid colors to highlight the tea leaf quality. The lighting is focused on the sunshine throughout the photos, playing with light to showcase the beauty of ingredients and create the warm feeling with intimate touch.
From showcasing the quality of tea leaf with close-up photos of ingredients, display its texture and the appreciation of people who produce it, to how Katinat inputs the freshness of tea leaf to the drinks and finally customers can enjoy with love - the story line on Social Media is exactly how the Drinks are made, from fresh leaf to customers’ happiness!
Using the Tu Quy Oolong Tea Leaf to begin the story, the photo must highlight the appreciation of Katinat staff when it comes to choosing the fresh tea leaf for their drink.
Meticulously selected and cherish each tea leaf with skillful drying techniques, so that each cup of drink is a tea box packed with the essence of Bao Loc Oolong Tu Quy tea leaf.
Playful, vivid color with flash light to catch the moment, lifestyle photos of this campaign must showcase the happiness of customers enjoying the drinks. Youthful, dynamic with full energy while not to be too childish, these are the direction we go for Katinat.
How Katinat inputs the freshness of tea leaf to the drinks and finally customers can enjoy with love - the story line on Social Media is exactly how the Drinks are made, from fresh leaf to customers’ happiness!
The display on Social Media about this campaign must showcase clear story of how Katinat brings the freshness from Oolong Tu Quy tea leaf of Bao Loc - a specialty of Lam Dong, carefully hand-craft to each cup of Katinat Bubble Tea, and finally catch up the happy moment of customers gathering around the products.
Creative Consulting & Production: FPDB Creative
Project Manager: Khánh Ngọc
Creative Director: Đức Bùi
Producer: Lavie
Art Director: Như Bùi
Photographer: Đức Bùi, Như Bùi, Trương Huy Thiện
Lighting: Thái Cẩm Hán
Food Stylist: Linh Tống, Cheese Quỳnh Chi, Delilah Phan
PA: Hoài Adell, Layla, Cherry Yao
Retoucher: Dylan Hoang
Showcase Design: Thuctue Nguyen
